PRIVACY POLICY

version 1, effective from 25 May 2018

Our e-shop www.axit.cz, Axit CZ s.r.o., Company ID: 27517772, registered in the Commercial Register kept by the Municipal Court in Prague, File No. C 181454 (hereinafter the “Controller”), clearly and transparently explains how we process your personal data in accordance with REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, repealing Directive 95/46/EC (General Data Protection Regulation, hereinafter “GDPR”). Please also read our Cookies

We respect your right to privacy. In the interest of transparency, this policy provides detailed information on which personal data we process, for what purpose, for how long, to whom we disclose it, what rights you have, and much more.

1. Personal data protection is a priority in everything we do.

Your trust is important to us. We respect your control over your personal data and digital content, and our priority is to prevent any unauthorised access to it. Whenever we ask you for information, we request only what we need—nothing more. To verify your email address, we use a double opt-in feature.

What personal data do we request from you?

We collect personal data that you provide to us—for example, when you place an order, contact us, or submit a review of a purchase or a product. The personal data you provide includes required data (contact details and payment information) as well as optional data. Without the required data, you cannot make a purchase with us. You voluntarily provide personal data where we ask for your consent, e.g., during registration, newsletter subscription, advisory services, discussions, reviews, and more, to the extent specified there.

How do we use your personal data?

We need your data for the following purposes, among others:

• Create and manage your personal account (registration)
• Process your orders, deliver goods, handle returns or claims
• Send current updates on your order status via SMS messages
• Contact you in case of issues with delivering your ordered goods
• Respond to your inquiries and inform you about new and updated services
• Send you commercial communications about current promotions and discounts (newsletter)
• Manage your account and monitor your payment reliability
• Carry out analyses to offer you relevant products
• Verify your age due to legal regulations related to online shopping
• Send satisfaction surveys to give you the opportunity to influence our offer and services
• Test and improve the systems through which we provide our services
• Prevent misuse of our services

We will retain your personal data for the necessary period, particularly for the purposes listed above:

• for purchases with or without registration, for three years, with a new three-year period starting from the date of your last order,
• for reviews of purchases or products, for three years,
• for sending commercial communications without a purchase, discussion, back-in-stock alerts, contact form submissions, advisory queries, product questions, etc., for one year,
• or for the period required by law (for 11 years for data stated on a tax document, to fulfil legal obligations under Act No. 235/2004 Coll., on Value Added Tax, as amended).

After these periods, your personal data will be deleted unless you consent to an extension of processing.

2. We will protect you

We continually improve our services. We have implemented technical and organisational measures to protect your data against loss, manipulation, and unauthorised access. We continually adapt our security measures in line with technological progress and developments. To ensure card payments are as secure as possible, all information is transmitted in encrypted form using SSL protocol. This means the information passes through a secure connection and your card details cannot be read by external parties. For card payments, we work with an authorised payment intermediary who helps us verify directly with your bank that the card is valid for purchases. We do this through our services and by sharing information with you. The data we collect from you is stored only within the territory of the European Union.

3. You decide how much you share with us

To provide you with better services and relevant updates, we collect information on how our applications are used. This means that when you use our website, we determine which features are used most frequently and which actions trigger error messages. If you do not like such tracking, you can enable anonymous mode in your browser or adjust your cookie settings. Read more in the Cookie Policy.

You can also withdraw your consent by clicking the “Unsubscribe from Newsletter” link in any email we send, or by contacting us at our email address obchod(@)axit.cz.

4. We choose service providers we can trust

We are part of an internet ecosystem in which we cannot operate without external providers. The data we obtain may be made available to the following processors:

• Shopion s.r.o., Company ID: 06919324, VAT ID: CZ06919324, Wellnerova 1322/3c, Olomouc, 77900. File No. C 73784 kept by the Regional Court in Ostrava.

Possibly also to other providers of processing software, services, and applications that we do not currently use. We never provide, sell, or exchange your data with third parties for commercial purposes.

5. What are your rights?

You have the right to request information about what personal data we store about you (free of charge once per year). If this data is incorrect or incomplete, you can ask us to correct or delete it. We cannot delete your data where retention is required by law, for example under accounting regulations, or for other legitimate reasons such as outstanding debts. You have the right to withdraw your consent to the processing of personal data at any time (Art. 7(3) GDPR), the right to request access to your personal data (Art. 15 GDPR), the right to rectification (Art. 16 GDPR) or erasure (Art. 17 GDPR), the right to restriction of processing (Art. 18 GDPR), and the right to object to processing (Art. 21 GDPR). You also have the right to data portability to another controller (Art. 20 GDPR), as well as the right to lodge a complaint with the Office for Personal Data Protection if you believe our company processes personal data in breach of the GDPR (Art. 77 GDPR). To exercise the above rights, please contact our contact address.

6. There is no privacy without security

Secure services help keep personal data safe from cyberattacks and prying eyes. Without security, privacy cannot be guaranteed. Thanks to our commitment to cybersecurity, we can offer you truly secure digital services.